Tiaratama started from one simple observation: every day, millions of vehicles pass in front of billboards, and almost nobody knows how many, who, or when. Advertisers pay on estimates. Board owners sell on location, not on evidence.
Caring for and growing what matters.
Tiaratama is an Indonesian AI technology company that turns passive infrastructure — billboards, cameras, public spaces — into measurable data and interaction. Our two lines grow from one core: Netra that sees, and Karsa that acts.
Manifesto.
Tiaratama began in an inner niche, the most personal room its founder has. The company was established not merely as a business entity but as a daily reminder to be grateful for what has been entrusted, and a promise to look after it. From there our two lines were born: Netra that sees, and Karsa that acts.
At Tiaratama, technology is not designed to replace the human pause but to protect it. We build digital architecture that leaves room for organic growth, making sure every process has a solid foundation and still has room to breathe.
The balance between clinical precision and human warmth is our compass. We believe the best future is one designed with engineering rigour and tended with organic empathy.
Logo Philosophy
Relung Batin.
Two asymmetric panels represent the duality of how we operate: the rigid structure of technology and the organic growth of people.
The gap between them is not empty space but an inner niche — the quiet room where gratitude and judgement are born before the next step is taken.
The Story.
We build systems that turn a passive billboard into an active measuring point, with artificial intelligence running on site, counting and classifying vehicles in real time, then feeding the summary to a dashboard the asset owner can open at any hour. Without recording anyone’s identity.
Netra Billboard is the first product of the Netra line. It will not be the last: the same engine can count queues, read plates at a gate, or watch safety compliance on a factory floor. On the other side, the Karsa line that acts — Wahana, Wastu, and Sedaya — turns what Netra sees into action. One core, many forms.
Service Pillars.
Netra
Digital VisionVisual monitoring and analytics built with technical precision to deliver operational clarity. It turns visual data into decisions you can defend.
Explore Netra
Karsa
Driving ForceResource management and operational orchestration rooted in empathy. It keeps every moving part of your organisation working well without losing the human touch.
Explore KarsaCompany Values.
- 01
Precision, For People.
Technology has to be exact so that people are free to be people — not the other way around.
- 02
Calibrated Growth.
We do not chase speed for its own sake. Real growth is calibrated, and it lasts.
- 03
Structural Integrity.
Foundations that are solid, transparent, and accountable at every layer of the operation.
To become the Indonesian artificial-intelligence company that turns every point of public infrastructure into insight worth having — for asset owners, for advertisers, and for the city around them.
- 01
- Build AI systems that work on site, not only in a data centre, so decisions happen while the event is still unfolding.
- 02
- Turn data that used to be lost into a measure advertisers can be held to.
- 03
- Keep privacy as a default, not an add-on: identities are anonymised on the device, before data moves anywhere.
- 04
- Make world-class technology affordable for Indonesian businesses.
How It Works
From what is seen to what can be acted on.
- 01
The camera sees
Netra reads the flow on site: counting each vehicle and recognising its class.
- 02
The data moves
Only the summary is sent to the platform, never the raw footage.
- 03
The platform decides
Karsa weighs the audience mix and picks the most relevant action.
- 04
The result is measured
The impact shows up as numbers: impressions, conversions, occupancy, revenue.
Built to Connect
It joins the systems you already run — no extra hardware, no step left out.
YOLOv8
Supabase
Midtrans
ATCS Dishub
Telegram
Resend
PostgreSQL
Next.js
Ready to work with precision?
Book a deeper conversation with our solution architects to explore what technology could do inside your organisation.
PT Tiaratama Karsa Nusantara
Jakarta Selatan, Indonesia