Vehicle Detection & Tracking
Count and track every vehicle that passes, separated by class.
Netra Billboard
Measure billboard audiences for real
How It Works
How Netra Billboard works.
01
The camera reads the road
A CCTV or traffic camera facing the billboard streams its video to the Netra Node installed at that point.
02
The node counts on site
The node recognises every passing vehicle and separates it by class: motorcycle, car, truck, bus. Identities are blurred before anything leaves the device.
03
The summary goes up to the platform
Only counts and their timestamps are sent to Karsa. Raw footage never travels, and the node keeps counting when the network drops.
Capabilities
What Netra Billboard can do.
Processing is split in two: recognition runs on the device at the site, aggregation and reporting in the cloud.
01
Ads That Follow the Weather
Creative changes with the weather at the site at that moment.
02
Creative That Follows Traffic
The ad format adapts to the volume of traffic currently passing.
03
Interaction on the Board
The board shows event markers — the ten-thousandth vehicle of the day, for instance.
04
Real Viewing Measurement
Not just a pass-by count: how long vehicles actually stop facing the screen.
05
A Bridge to Digital Channels
QR codes whose destination shifts with the campaign context.
06
Carbon Footprint Summary
Emission figures for campaigns that require environmental reporting.
#1
Vision AI Engine
- 01Vehicle Detection & Tracking
- 02Vehicle Class Classification
Vehicle Class Classification
Motorcycles, cars, buses, trucks — each counted on its own.
#2
Dynamic Ad Matrix
- 01Density-Adaptive Content
- 02Real-Time Weather Integration
- 03Automatic Scheduling
- 04IoT Device Triggers
Density-Adaptive Content
The ad format adjusts to the traffic volume at that moment.
Real-Time Weather Integration
The message changes with the weather at the site.
Automatic Scheduling
Slots rotate by hour and by density pattern.
IoT Device Triggers
Synchronises with lighting and devices around the billboard.
#3
Analytics Dashboard
- 01Live Traffic Dashboard
- 02Automatic Periodic Reports
- 03Site-to-Site Comparison
- 04Export for Advertisers
Live Traffic Dashboard
Numbers arrive as they happen, from every one of your sites.
Automatic Periodic Reports
Daily, weekly, and monthly summaries with no manual work.
Site-to-Site Comparison
Compare performance across billboards in one view.
Export for Advertisers
A report ready to send as proof of play.
#4
O2O Bridge
- 01Dynamic QR Codes
- 02Conversion Tracking
- 03Location-Based Campaigns
Dynamic QR Codes
The destination changes with the campaign context.
Conversion Tracking
Connect billboard impressions to digital visits.
Location-Based Campaigns
A different message for each site.
What It Settles
The conditions that get Netra Billboard installed.
- 01
Site rent and advertising tax are paid in full without knowing how many vehicles actually passed during the booked hours.
- 02
One site is compared against another using estimates, not a count you can show an advertiser.
- 03
Reports to advertisers are built from third-party numbers neither side can verify.
- 04
Play times are decided from habit, not from density measured at that specific point.
In use at
- Out-of-home media
- Billboard site owners
- Advertising agencies
- Toll road operators
Camera count, viewing angle, and network conditions differ at every site, and all three shape how it is installed. We look at the location first, then put a quote together.
Ready to use Netra Billboard?
It starts with a conversation
Netra Billboard is put together around the conditions at its site, so the price comes out of a quote rather than a list. Tell us about the location and we will look first.